If you know the song the title is from, like me you probably have a young one with a Hannah Montana obsession. Now, I have so far been very accommodating, and have proved myself a worthy sucker for Disney’s marketing machine. I used to wonder how they made money on their shows and movies on the Disney Channel without the benefit of advertising (although I have noticed the “proud sponsor” spots sneaking in much like they now do on PBS shows, but that is a different rant for another day). Now I know where they make the money.
We have clothes, dolls, I was one of the fortunate parents that was able to get tickets (at face value) for the concert, andÂ Santa Claus even came across with the Digital Blue 718 Disney Mix Stick Hannah Montan Mp3 Player (a compromise between me wanting her to have her own music player, and TheWife thinking she was too young for a “real” MP3 player).
Now of course, since our TV rarely leaves the Disney Channel, I of course knew that the Hannah Montana 3D movie was coming.Â I was somewhat hoping (fine I was in denial) that since she went to the actual concert, she would not be interested in going to see the movie.Â Of course this was NOT the case.Â But fine I thought, it is just a movie.
What I didn’t anticipate (and did not see in the commercials until this past week) is that this movie is being release for “1 week only.”Â Which in many of the theaters (at least around here) means they are only showing it 1 or 2 days.Â Â Then TheWife informs me that tickets are $15!!!Â $15 for a movie that is barely over an hour long!Â But things don’t stop there.Â No, since there are only a total of 6 shows over two days, the closest theater to us that is showing the movie is SOLD OUT!Â TheWife was actually considering (before I found tickets at another theater) trying to buy tickets through a ticket broker.Â Can you imagine this?Â Scalping tickets to a movie?
Fortunately as I said, I was able to find tickets at another theater, because there was no way I was “paying up” for tickets to the movie.Â So, TheWife and LatteGirl will get to see Hannah in 3D (Noooo, I’m not going… not at $15 per).Â And I am left to ponder, is Disney out of their freakin’ minds?Â Or am I?