OK, so technically not for “MommyBloggers” but for married woman, or more specifically married women from the south and Midwest (would that make it a BibleBeltMommyBlogger Search Engine?), search engine Ask.com has apparently decided it can’t make it any longer as a “general” search engine.Â Thus they have decided to put themselves into a dedicated niche market.
I am curious, as to what will become of the other properties thatÂ InterActiveCorp bought along with Ask back in 2005 (iWon, Excite and Bloglines among others).Â But more importantly (I guess), I am quite curious.Â Will the “married women” flock to Ask, now that focus on the market “consisting of married women looking for help managing their lives.”?
I don’t see this working out at all well for Ask.com, and I am not sure what they hope to gain by putting themselves into this kind of corner.Â Do they think that they will get somebody to buy it out, like say a Disney to enhance their Family.com site?Â (Just remember what a debacle it was last time Disney bought out a search engine.Â Does anybody remember InfoSeek or Go.com?Â Although it has been at least a day or two since Disney “refocused” Family.com again isn’t it?)Â Do they think they can get more (or better paying advertisers) by claiming a specific demographic?Â Are they going to shoot to be the next (or a competitor to iVillage?
Don’t get me wrong, there is nothing wrong with a site serving a niche demographic like this, but I don’t see this bringing them more eyeballs… just more specific ones as they cast off everybody else.Â For those that like to play in Internet Death Pools, I am sure Ask.com will be rocketing up the list of “next to go” after this.