Oh, everybody and their brother will dissect this Superbowl game a million different ways. Â While it was certainly an entertaining and exciting game, I just had no emotional interest in the game. Â (IF there was a way for Warner and Â Roethlisberger to both lose, then perhaps I would have had something to root for.) Â No, rather I am taking a look at what was true interest… the commercials.
The Superbowl is sadly (I think) the one time that advertisers (normally) pull out all the stops to try and make an impression or kick off a new ad campaign, or to try and create some buzz for themselves. Â Some, like the Budweiser Frogs (http://www.youtube.com/watch?v=cS5ZB1gBTEk) Â become so popular, they become industries unto themselves, or like the Budweier “Wassaup” commercial (http://www.youtube.com/watch?v=L38wthA4Ld0)Â forever change us, as there are still people that yell “Wassup” though I suspect some of them have no idea why. Â This year, I thought was the most pathetic set of commercials since the onslaught of bad “DotCom” commercials, like this idiotic one from E*trade (http://www.youtube.com/watch?v=BnQMq5wtZcg).
So what were some of the hits and misses in the house of the Triple Venti Latte?
The best of the mediocre bunch
I liked the Coke Zero ad. Â Though, I thought it would have been better if Coke had dusted off the original commercial with Mean Joe Greene (http://www.youtube.com/watch?v=Lc0izCGKxP8)Â earlier in the game. Â I can’t help but wonder how many people didn’t get the reference and thus probably found that commercial far less entertaining.
The 3-D ads were popular with LatteGirl, who originally had no interest in seeming Monsters vs. Aliens. Â I thought the Sobe commercial was the best of the first half, but that was not a tough hurdle this year. Â That is not to say it was a good ad, it certainly didn’t inspire me to drink Sobe products, but it was interesting. Â Overall, and probably not suprisingly, it was very difficult for these ads to live up to their hype.
I liked the Pedigree ad for adopting dogs. Â But unless I read this a year from now, I doubt I will remember it.
The Alec Baldwin ad was good for Hulu, though again in better years it would have rated as forgettable, this year however, it had little competition.
The same is true for 2 the Bud commercials. Â The Clydesdale “fetching” a tree, and the one going across the world (to the tune of “Ain’t no mountain high enough”) held my attention and even got a snicker.
There were a couple of ads that could have been winners. Â The ads were amusing, but I can’t now remember the brands or products they were selling, so considering that, was it worth it?
Mr. & Mrs. Potato Head had me laughing, the wife glaring and LatteGirl trying to decipher why we had such different takes on the commercial. Â But what were they selling? Â I honestly can’t remember.
The talking flowers in the box was amusing and made a nice point about getting the message across properly, but I can’t remember which flower service it was hawking.
The bombs were numerous.
GoDaddy, like the BudBowl (http://www.youtube.com/watch?v=hR3iiiBsxYE),Â they had an angle once… years ago, but have grown so boring and predictable, they are almost painful to watch. Â Side note, does Danica Patrick expect anybody to take her seriously any more? Â
Personally, I thought the absolute worst was the “PepSuba” ad from Pepsi. Â To me, this might as well have just been an ad for Coke. Â What was the message here, that Pepsi drinkers are too stupid to realize they should stop drinking their soda long enough to not die in an explosion? Â There is a longer version supposedly available online, but I am not inclined to go find it.
A genius can’t buy a car without cars.com. Â The message here? Â I guess is stop spending so much time online and get some social skills, which of course is counter-productive to a dot.com.
I know some people liked it (mostly seemingly for the desire to punch a Koala), but the careerbuilder.com commerical reminds me why I love my Tivo so much. Â This was just painful to watch after several iterations. Â I think they could have had a bigger “hit” if they stuck to punching the Koala. Â
I could go on, but it only gets worse from here. Â So tell me… what did you think were the big hits (and misses) of this years Superbowl ads?