I ranted a bit on Twitter back during the Olympics about the Proctor & Gamble “Thanks Mom” campaign. Â I can sum up my those dozen or so Tweets and my feelings on the matter in a few simple words… “Screw You P&G.”
So, why am I going on about this again *now*? Â Well, two reasons. Â The first is because they have once again been pushing through with some bloggers on additional “Thank You Mom” posts, but the second is much more personal. Â I have gone on (and on and on) about LatteGirl and her Ice Skating, here, on Twitter, IRL and anywhere else I can, and I know some of you at least are probably tired of hearing about it by now. Â This week however, while LatteGirl is up in Boston competing at the ISI World Team Championships 2010, I am back at home, and it is this that is currently making me (despite my tag line), just a bit bitter.
As many already know, I take a very active interest in her skating. Â I attend every competition I possibly can, I cheer her on as much as anybody can, heck I started taking ice skating lessons just to be able to have a better understanding of terms, and be able to spend some time with her in her element. Â But just as important (I believe), I fund all of this. Â So, no I am not in Boston right now, not because I don’t want to be there, but because we cannot afford for me to be there. Â Besides the additional expense of me actually taking the trip, then we would have to board the dogs, and I would have to sacrifice income… Income that we need for her to be able to be able to participate in these events.
Tell me the truth, isn’t that worth a little appreciation for what Dad does? Â No, I am not there, but that doesn’t make me any less of a supporter in her interests. Â The title of this is a bit off, but I don’t know another way to put it. Â I am not necessarily looking for a pat on the back, nor do I think most mothers do it for that reason. Â They do it for the benefit of their kids as I do. Â But, I guess it seems that marketers these days are falling all over themselves nowadays to ensure they are pitching to Mom, that Dad sort of gets forgotten in his role. Â Don’t forget Dad, he cares too.